NOTESBYPRAVEEN_ISSUE20
A take on why bad taste is extreme signalling…
Ours is a trivial career for serious people. We treat all trivial things seriously and all serious things with a sincere and studied triviality
Things don't always need to make sense in advertising because people don't demand logic as much as we do
Typical story arc:
This happened,
and then this happened,
and then this happened,
and then this happened
Interesting story arc:
Replace ‘ands’ with
‘buts’ and ‘therefores’
The essence of creativity lies in the subjective and elusive nature of artistic expression rather than rigid quantification
The ability to think with the eye is essential; the thinking eye must always ask: How do I know that?
A brand’s customer base typically looks like a banana, with a few heavy buyers and lots of light buyers. So to grow, focus on recruiting light buyers
No need to commit yourself, especially if you haven't yet formed a point of view
The art of interesting
The art of maintaining steady progress in writing
An Orwellian sentence
The idea of ‘client services’ killed advertising
Happiness is probably the best advertising strategy because it reaches the parts other emotions cannot reach
The problem with porpiose is it feels good in the boardroom but ridiculous to the public
Things you could appreciate more
We hear you
Thanks for reading Notes by Praveen!