NOTESBYPRAVEEN_ISSUE19

A take on why time doesn't have a direction…

Image Courtesy of The Matrix Resurrections

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Creative and strategy are indivisible; if it's not creative, it's not strategic

via Norm Bilow

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20 writing truths in advertising that are more useful than not

via Kevin Mulroy, ECD, Mischief; ht Ben Peppernell, Michael Wachs

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Brand value isn't created by efficiency

via Sir John Hegarty

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The way of paradoxes is the way of truth

via Oscar Wilde

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188 cognitive biases…

via John Manoogian

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Idiocy is virtue

via Meghan O’Gieblyn, Gilles Deleuze

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Modern blanding

via Internet Hall of Fame

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Revolutions in living standards:

Inner circle—by 1970s, the basic elements of modern standard of living were already achieved along the dimensions identified (Robert Gordon)

Outer circle—future scenarios or paths to improve or diminish wellbeing across dimensions (Frank Diana)

via Robert Gordon and Frank Diana

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Leo Burnett values:
The soul of a citizen
The heart of a champion
The hands of a craftsman
The eyes of a child

via Gareth Goodall

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You see more when you draw

via George Lois’ Damn Good Advice (For People with Talent!)

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A copywriter is a…

via Tom Albrighton, ABC Copywriting

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Art and physics, though worlds apart in method, meet on common ground: both are organised perception

Whaam! by Roy Lichtenstein, 1963

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And then the dog and goat drive home in a convertible

via Lemony Snicket and Maira Kalman’s 13 Words

Thanks for reading Notes by Praveen!