NOTESBYPRAVEEN_ISSUE17
Blah blah blah
How to judge an ad..
Ad agency creatives ought to see themselves as salespeople first
It's okay to aim high, just don't shoot yourself into the twatosphere
Creative laws don't make sense until they do
No need to be precious
Exceptional creative people are just intellectual brokers

Four concepts explaining human oddities

10 traits of a planner
Adam Gopnik on Darwin's Englishness

The campaign that put Manchester on the map, depositioning Yorkshire bitters
We’re staring in, not looking out
Thoughts are waves
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