NOTESBYPRAVEEN_ISSUE15

Blah blah blah

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Insights are acrobatic observations

via Samantha Ruddy #PraveensNotebook

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As BMP planning legend Paul Feldwick rightly argues, the ad industry should be talking about ads (assets/devices: slogans, formats etc) not ideas (abstract inventions)

Or as Lee Clow puts, 'The Apple Store was probably the best ad we did.. Everything a brand does is advertising'

via Paul Feldwick’s Why Does the Pedlar Sing?

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Principles of Mother

via Katie Mackay-Sinclair, Head of Strategy, Mother London

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Strong writing feels like a conversation

via David Greenwood ft. the English writer Laurence Sterne

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Jay Chiat on advertising standards

via Rob Schwartz

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Funny is virtue

via Skittles brand book

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Prose today is devoid of intricacy, originality, artistry and expressive power, but with elegance it can make writing more than worthwhile

via David Bentley Hart bit.ly/3kbDBTc

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Priorities: Wieden+Kennedy NY keeping awards—big and small—in the mailroom but ideas front and center

via Marcus Collins, CSO, W+K

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Ads are means, not ends; so don't worry about getting the ad too right

Focus on the outcome — i.e., on what people need to take away from the communication

via Stephen King, J. Walter Thompson

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A philosophy for idleness

via Jerome K. Jerome

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Blunder is the norm

via Charles Darwin

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Unconditional love

via Maira Kalman

Thanks for reading Notes by Praveen!