NOTESBYPRAVEEN_ISSUE13
Blah blah blah
Creative people make things simple enough to squeeze into the most important piece of real estate: people's minds
Creative brief ingredients from Steve Harrison
Humour / comedy / advertising isn't about efficiency
Plight of the modern ad worker
Great ad agency brand names may die, but their ideas live on..
And as the old saying goes, 'It's the second wave of settlers that make the money, the pioneers just get scalped'
Mischief is a virtue worth fighting for not just because it's a way to deal with life, but because it’s the foundation for the development of philosophy, science and art
Thinking is living
We pave our paths with intentions, but life surprises us with the view
It's refreshing to feel depleted in the pursuit of ideas because it reveals a sense of absolute commitment
Artists capture complexity by transcending logic
The way to complain is to create
Happiness is a commercial