NOTESBYPRAVEEN_ISSUE12
Blah blah blah
Stop obsessing over customers, and obsess over your brand instead
Copywriting in the wild
Creative brief craft
Creativity in advertising
Stuff to measure
What strategy is supposed to do
Life is essentially suffering (Stoics to Buddha) and you can't eliminate it, but you can see to it that no kind of suffering goes on for too long; in which case, a 'semi-satisfied' life is the best one can hope for
Be a flâneur
Ruth Ansel's four points on magazine design:
1 Look/go for that which is off-putting, against our first human instinct to reject
2 Put your wider cultural observations to work
3 Play with unexpected juxtapositions
4 Get out of your own way to let a natural sense of direction
Intuitive is also intellectual
Art is our secular religion